Lemonade.com lets people create a widget that contains different products for sale from companies like Apple and EBGames and easily place this "lemonade stand" on social networking sites and blogs. People then earn referral fees when people buy products via their stand.

The underlying technical challenges to this site are huge. Millions of products have to be normalized from different feeds from companies including LinkShare, Commission Junction and Perfomics. Searching products and configuring stands needed to be simple yet powerful. Custom interfaces for partners like Facebook needed to complement tools for performing the same tasks on lemonade.com. Most of all, the lemonade stand itself needed to work consistently across third-party sites and allow for easy browsing while accurately tracking clicks, impressions, and other necessary reporting data.

After a accelerated three month development schedule, Lemonade has had a fantastic start -- launched in early September, it has garnered national attention. It was recently featured in the New York Times and was just named one of 5 websites that will change your life on the Today Show.

"Working with the entrepreneurs at Lemonade.com has been a wonderful
experience," says Franz Maruna, CEO of Concrete Websites. "The vision
these guys have for monetizing the energy that's already being invested in social networking and online publishing is refreshing. They're on the leading edge of web 2.0."

About Lemonade

Lemonade is a revolutionary concept that allows users to add a free
Lemonade Stand application to their personal online content and make
money from product promotions, recommendations, and sales. Lemonade is committed to giving Lemonade Stand owners around the world access to any brand or service they wish to recommend or sell in their stand. For more information please e-mail info@lemonade.com, call (203) 286-0475 or visit www.lemonade.com.

About Concrete CMS

Concrete CMS is dedicated to making the web a useful place through
simplifying content management. Based on open source technology,
Concrete CMS is entirely object oriented and supports over 10,000
simultaneous users. The flexible architecture allows the rapid
extension of core functionality. For over three years, Concrete has
built online applications for organizations including Microsoft,
Logitech, the Ad Council, and Kettle Foods.