When Simple Content Updates Require a Jira Ticket and a Prayer
Let’s paint a picture.
You need to update a sentence on the About page. That’s it. Just one sentence. Maybe a title change, or swapping “2023” to “2024.” Should take five seconds, right?
Wrong.
You open a Jira ticket. You write up steps. You tag someone in Slack. Then wait. Maybe two days go by, maybe two weeks. Eventually, the developer responds with a polite version of “Not my job,” or worse, they push the change and accidentally overwrite another update because two people were editing the same file.
The end result? You stop bothering. Your site starts falling out of date. Marketing slows down. Your team quietly opens a Google Doc labeled “TO UPDATE SOMEDAY” and begins writing content that never sees the light of day.
This Isn’t Collaboration. It’s Bottleneck Theater.
A website should be a living thing. A place where your team can publish, iterate, and test ideas without sending smoke signals to IT. But in too many organizations, the CMS is effectively under lock and key. And the key? It’s buried under 42 tickets and protected by a senior dev named Carl who hasn’t had PTO since 2018.
This kind of process kills creativity. It slows down campaigns, sours team morale, and ironically puts more pressure on developers, who now have to juggle site updates they didn’t ask for while managing tech debt and security patches.
It’s not just inefficient. It’s unsustainable.
Empower Your Team, Save Your Devs
Concrete CMS was built to end this cycle.
With in-context editing, content creators and marketing teams can make changes directly on the page. No guessing, no markup, no waiting. Your team sees what they’re editing, clicks, types, and saves. Done. Developers can still build custom blocks, templates, and integrations but they aren’t stuck being content babysitters.
The result? Devs stay focused. Marketers stay agile. And your site actually stays updated.
Want to break the “just ask Dev” cycle? Concrete’s in-context tools were made for that exact moment when someone says, “Can’t we just fix it ourselves?”