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As we step into 2025, CMOs are under more pressure than ever to drive measurable results, stay agile, and deliver exceptional customer experiences — all while navigating increased privacy regulation and a rapidly changing digital ecosystem. Whether you’re leading a Fortune 500 brand or an ambitious mid-market company, understanding where the marketing world is headed is non-negotiable.

New Demands, Tighter Budgets

In 2025, the role of the Chief Communications Officer is more strategic — and more scrutinized — than ever. Communications leaders are expected to manage risk, build internal and external trust, and respond in real-time to crises, all while navigating economic pressures.

The good news? Smart CCOs are meeting these challenges without inflated budgets. Here's how the best in the business are scaling back spend while scaling up impact.

So, you logged into Google Search Console expecting some useful insights, only to be met with a series of errors and warnings. Maybe your site isn’t getting indexed, your pages are loading too slowly, or Google has flagged usability issues. Before you start overhauling everything or considering a career change, let’s break down what’s happening and how to fix it.

Hey everyone! This month's Concrete CMS Town Hall was quite the adventure, with some unexpected technical hiccups—audio issues, screen-sharing struggles, and a bit of chaos. But hey, we made it through! And now, let’s dive into the key updates and community contributions that made this session worth the watch.

Alt text is a crucial part of web accessibility and SEO. It ensures that visually impaired users can understand images using screen readers and helps search engines index images effectively. In this guide, we’ll cover how to write effective alt text, common mistakes to avoid, and best practices to enhance your website’s usability and compliance with accessibility standards.

Internal communication is the backbone of a well-functioning organization. Companies rely on intranets to keep employees informed, engaged, and connected. While Microsoft SharePoint is a common choice for internal communications, many organizations quickly realize its limitations. If your team is struggling with SharePoint’s usability, customization, or engagement challenges, it might be time to explore a better alternative.

A well-structured intranet enhances internal communication, boosts employee engagement, and streamlines workflows. However, selecting the right intranet solution can be overwhelming due to the numerous options available, ranging from open-source platforms to proprietary solutions.

Your employees are the backbone of your business. When they succeed, your organization thrives. Teams are motivated, collaborate more strongly, and meet their goals. That’s why employee happiness is in everyone’s interest. But how can you build a workplace environment where everyone feels at home? 

I've been aware of color blindness for a long time—not because I have it, but because my partner and son both do, and it's hereditary.

This experience has given me a unique perspective on how color blindness affects daily life, especially on digital screens. Both my partner and son are red-green colorblind, meaning the color they love the most—green—is ironically the one they struggle with the most.

Effective HR communication is the backbone of a thriving workplace. Whether it’s onboarding new employees, announcing company changes, or fostering engagement, HR teams play a critical role in ensuring clear and impactful communication. But how can you structure HR communication to maximize its effectiveness?

In this guide, we’ll cover essential strategies to create an HR communication plan, the best HR tools for execution, and practical ways to connect employees with company culture.