Spoiler: You Never Forget It. You Just Stop Updating It Because It’s Too Damn Hard.
We’ve all heard it. “Build the site. Launch it. You’re done.” As if websites are slow cookers.
They’re not.
You do not “set it and forget it.” What actually happens is this: you launch the site, and for the first month, everything’s fine. You fix a few typos. Maybe you update the homepage. But then the CMS starts fighting you. Every edit takes longer than expected. Every new campaign needs a workaround. Eventually, you stop bothering. It’s not that you forget your website exists. You just mentally file it under “too painful to deal with.”
And that’s when it starts to rot.
Old bios. Expired promos. Broken links. Blog posts referencing events from 2019. The homepage still says “Now Offering Virtual Services” even though your whole team is back in the office.
How Often Do Websites Need to Be Updated?
More often than you think.
In a healthy setup, you should be updating parts of your website weekly, if you have a marketing team, your website should be logged into daily. That doesn’t mean a redesign every quarter. It means adding blog posts, swapping out testimonials and reviews, adjusting CTAs, highlighting timely content, and iterating on what’s working. If your business is changing, your website should reflect that. Otherwise, it’s not a digital presence. It’s a digital fossil.
Do I Need to Update My Website?
Yes. And not just because Google says so. If your website is hard to update, it becomes a liability. Outdated content damages trust. Broken UX kills conversions. Inaccurate info drives support calls and lost leads.
Even if your brand and structure are solid, your messaging, imagery, and offerings should evolve with your customers. If you haven’t made a meaningful update in the last month, your website is probably behind the business it’s meant to support.
Why Most People Stop Updating
It’s not laziness. It’s friction. When your CMS requires a tutorial just to change a heading, updates get pushed to “next sprint.” If publishing means breaking layouts or waiting on a dev, even high-priority content stalls. Eventually, your team stops raising it at all. “We’ll fix it in the next redesign,” they say, pretending they’re not quietly dying inside.
The Fix: Make Updates Painless
Concrete CMS was built to be updated. In-context editing, reusable content blocks, version control, and preview tools are all right there. No buried settings. No scary buttons. Just clean editing, fast feedback, and confidence that your changes won’t destroy the layout.
A good CMS should encourage updates, not punish them.
If your team stopped updating the website, the problem isn’t the content. It’s the system.