What a CMS Should Actually Do (But Rarely Does)

What a CMS Should Actually Do (But Rarely Does)


Aug 28, 2025
by jessicadunbar

Remember when your CMS promised the moon? Drag-and-drop editing, blazing-fast load times, built-in security, intuitive workflows basically, it was supposed to be the Swiss Army knife of website management. And then reality hit. Suddenly, updating a homepage banner takes three Jira tickets and a séance.

You’re not alone.

The Wishlist: What Teams Actually Want

Let’s skip the vendor fluff and get real about what a modern CMS should just do out of the box:

  • Usability: Editors shouldn’t need a training course or a coding bootcamp to update a paragraph. Inline editing, clear controls, and a dashboard that doesn’t look like it was designed by a dungeon master that’s the dream.
  • Speed: Both in loading times and content publishing. Your CMS shouldn’t feel like it’s throttling your marketing momentum.
  • Security: With threats evolving daily, you need something that isn’t one plugin update away from a meltdown.
  • Flexibility: Not every team is the same, and your CMS should flex with your workflow, not force you into its weird templated box.
  • Sanity-saving features: Think autosave, rollback, permissions that don’t require a PhD, and a media manager that doesn’t feel like a lost-and-found bin.

Concrete CMS actually delivers on this wishlist. It’s built for teams, not just developers, and powers serious sites like the U.S. Army because it’s both usable and secure at enterprise scaleConcrete CMS High Level….

What Your CMS Promised vs. What It Actually Delivered

Let’s play a quick game of “Expectations vs. Reality.”

Feature What You Were Promised What You Actually Got
Inline Editing “Just click and change!” “Just click… and wait 10 seconds to load.”
Media Management “Organized and searchable” “Welcome to chaos.jpg.”
Permissions “Granular control” “Wait, why can’t Jane publish blog posts?”
Updates “Easy, one-click updates” “Careful, this might break your entire site.”
Speed “Optimized for performance” “Why is our site slower than dial-up?”
Support “Community and docs galore” “Hope you like forums from 2014.”

You’d be surprised how often this goes sideways. It’s not that the CMS is outright lying. It’s just that most systems were built for another time, before composability, before decoupled frontends, before the rise of the reluctant web editor who just wants to add an event without breaking the hero banner.

Why This Happens

According to Gartner, most WCM platforms have become commoditized, with minimal feature differentiation. Vendors have started layering on new capabilities, like DXP, headless, hybrid delivery, but usability often gets left in the at the wayside. They build for developers, not day-to-day editors.

And that’s the root of the problem: CMS tools become development environments instead of content tools. Great for engineers. Nightmare fuel for marketing teams.

What Concrete CMS Gets Right

  • In-context editing that’s actually easy. No flipping back and forth between preview and admin.
  • Powerful permissions and workflow without third-party plug-in gymnastics.
  • Security baked in. It runs major government sites because it clears serious compliance hurdles.
  • One system, not a Frankenstack. You don’t need to cobble together half a dozen tools to do your job.

It's that rare unicorn: a CMS that doesn’t feel like a dev project disguised as a marketing tool. And if you’re curious how it holds up in the real world, check out how it helped improve search on Army MWR or power brand asset management.

TL;DR: You Deserve Better

If your CMS is giving you more headaches than help, it’s not you it’s the software. Modern teams need modern tools. And it starts with a CMS that just works, right out of the box.

Ready to break up with your CMS? Or at least flirt with the idea? Start here and see what content sanity looks like.