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New Demands, Tighter Budgets

In 2025, the role of the Chief Communications Officer is more strategic — and more scrutinized — than ever. Communications leaders are expected to manage risk, build internal and external trust, and respond in real-time to crises, all while navigating economic pressures.

The good news? Smart CCOs are meeting these challenges without inflated budgets. Here's how the best in the business are scaling back spend while scaling up impact.

So, you logged into Google Search Console expecting some useful insights, only to be met with a series of errors and warnings. Maybe your site isn’t getting indexed, your pages are loading too slowly, or Google has flagged usability issues. Before you start overhauling everything or considering a career change, let’s break down what’s happening and how to fix it.

Hey everyone! This month's Concrete CMS Town Hall was quite the adventure, with some unexpected technical hiccups—audio issues, screen-sharing struggles, and a bit of chaos. But hey, we made it through! And now, let’s dive into the key updates and community contributions that made this session worth the watch.

Alt text is a crucial part of web accessibility and SEO. It ensures that visually impaired users can understand images using screen readers and helps search engines index images effectively. In this guide, we’ll cover how to write effective alt text, common mistakes to avoid, and best practices to enhance your website’s usability and compliance with accessibility standards.

Internal communication is the backbone of a well-functioning organization. Companies rely on intranets to keep employees informed, engaged, and connected. While Microsoft SharePoint is a common choice for internal communications, many organizations quickly realize its limitations. If your team is struggling with SharePoint’s usability, customization, or engagement challenges, it might be time to explore a better alternative.

A well-structured intranet enhances internal communication, boosts employee engagement, and streamlines workflows. However, selecting the right intranet solution can be overwhelming due to the numerous options available, ranging from open-source platforms to proprietary solutions.

Your employees are the backbone of your business. When they succeed, your organization thrives. Teams are motivated, collaborate more strongly, and meet their goals. That’s why employee happiness is in everyone’s interest. But how can you build a workplace environment where everyone feels at home? 

I've been aware of color blindness for a long time—not because I have it, but because my partner and son both do, and it's hereditary.

This experience has given me a unique perspective on how color blindness affects daily life, especially on digital screens. Both my partner and son are red-green colorblind, meaning the color they love the most—green—is ironically the one they struggle with the most.

HR communication fails more often than it should, not because HR teams don't care, but because the structure isn't there to support it. Messages go out through too many channels. Documents live in email threads. Important updates reach some employees through the intranet, others through Slack, and some not at all. The result is a workforce that stops trusting HR communications to be complete, current, or worth reading.

There is an entire range of website components we can work on to ensure the website is helpful to users and can perform great in search. Keeping your content up to date and paying attention to off-page and technical aspects can impact user experience and SEO.

One crucial element of your site can influence an even more important factor—how your site gets crawled by the search engine. This element is robots.txt file. Let’s find out what it is and how it can influence your website performance.