PortlandLabs used Concrete CMS to rebuild its own website from the ground up. As a result, the site now communicates the company’s identity and services clearly, and has increased web traffic.
Situation
For years, PortlandLabs operated with a barebones website. It had only two pages and no real content strategy. The site failed to explain what the company does or why it exists. As the team behind Concrete CMS, PortlandLabs had built a powerful platform used by large organizations, yet its own web presence did not reflect that credibility.
The confusion wasn’t just external. Potential clients, partners, and even community members were unsure if PortlandLabs was a software shop, an agency, or a CMS maker. The lack of clarity limited growth, stalled recruitment efforts, and made business development harder than it needed to be.
Impact
Without a site that communicated who we are, PortlandLabs lost visibility. It wasn’t a great lead magnet and job applicants had no sense of team culture. The outdated site undermined the company’s reputation and missed opportunities to build trust and drive engagement.
Resolution
When PortlandLabs decided it was time for a fresh look, the team decided to use Concrete CMS and the Modena theme. The Modena theme provided a clean and modern foundation that was easily configured and matched the PortlandLabs brand. It’s professional, approachable, and thoughtfully designed. With Modena’s customization options, the team tailored every detail, from layouts to animations, without writing custom code.
Content was completely restructured. The new site introduces the PortlandLabs team, outlines services, features case studies, and supports recruiting with a careers page. The contact section now actively encourages prospective clients and partners to get in touch, rather than just passively existing.
Thanks to Concrete CMS and the Modena theme, the rebuild was refreshingly smooth. Page types and block-based editing ensured design consistency.
Since launch, site engagement has more than tripled. Visitors are staying longer and interacting more.
Learn More About Concrete
Interested in saving time and having a secure website? Learn what Concrete CMS can do for you.
The Data
ABOUT PORTLANDLABS
We are building a web for the greatest good.
PortlandLabs started as a full-service interactive media firm in 2002. Over the years, our website toolkit became the open-source ecosystem Concrete CMS.
Today we're focused on building high performance, complex web presences for larger organizations. We provide hosting, support, and maintenance for mission-critical websites around the world.
Our team has offices in Portland, Oregon but we primarily work online, making it natural for us to collaborate with clients, freelancers, and agencies around the globe.
We are passionate about the potential of technology to bring people together online. We are respectful of its ability to tear them apart. We believe in a secure distributed internet owned by the people.
Contact PortlandLabs
Website: www.portlandlabs.com
