The Bartolotta Restaurants, a renowned restaurant group based in Milwaukee, had twelve different websites - one for each of their restaurants and main company website. Each website was a separate install of a CMS and not kept up to the most current version. This resulted in inconsistencies in branding and difficulties in digital marketing efforts. The lack of a single, easy-to-use content management system made updating the websites a challenge, affecting the overall customer experience and brand recognition. Despite being a strong brand, The Bartolotta Restaurants needed assistance in streamlining their digital marketing efforts and achieving consistency in branding across all restaurant websites.