When the Milwaukee Brewers get hot, George Webb Restaurants fire up one of the city’s most beloved traditions: free burgers if the Crew wins 12 in a row.
It’s the kind of local legend that turns baseball streaks into community events, and this summer, fans once again lined up for vouchers when the team delivered. JS Online captured the frenzy perfectly.
George Webb's free burger tradition in Milwaukee stems from a long-standing promise by the restaurant chain to give away free burgers if the Milwaukee Brewers baseball team wins 12 consecutive games. This tradition, which began in the 1940s, has only occurred three times, with the most recent instance happening in 2025.
Behind the scenes, George Webb’s digital home is built on Concrete CMS, with the team at Trivera Interactive leading design and development. It’s a site that balances classic Milwaukee diner vibes with modern functionality, making it easy for fans to find menus, locations, and (of course) details on that famous promotion.
And let’s be honest: Milwaukee fans don’t really need an excuse to cheer for more burgers or more Brewers wins. But if we can also sneak in a little shout-out for smart, locally built websites running on Concrete CMS? That’s a hometown win, too.
