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Content marketing it's been here since the beginning of the Internet. Everyone does it. And it's much harder than it looks. Sure, you can create and publish the content and develop a multi-platform strategy, but it doesn't guarantee anything.

To start the new year off on the right foot, it's important to evaluate the state of your website's content and SEO. Utilizing a checklist can ensure that your blog posts are current, accurate, and optimized for search engines. In this post, you will gain an understanding of what a content brief is and what goes into the brief used at PortlandLabs.

Concrete CMS is proud to be a winner of the Leader award from SourceForge, the world’s largest software reviews and comparison website.

Every business function indulges in different activities based on their planned output. Though many of these actions are not directly related to customer service, they still impact the customer experience (CX).

You must create new marketing content regularly to generate leads and nurture relationships with potential customers. The thing is, creating new marketing content consistently may pose a challenge for businesses. It’s never easy to come up with new content ideas.

Let's say you’ve decided to travel. You planned your destination, booked a hotel, and now with everything prepared, it's time for you to purchase a bus ticket. You prepare your credit card, but as you click on the button to order it, the button doesn’t work… 

Traditional public relations (PR) alone does not cut it anymore. 

Our tastes have refined over time. We no longer just look at newspapers or listen to the radio. We have internet-based media, too, a shiny new toy. That’s what makes digital PR exciting and important to brands looking to keep up with changes in the industry. 

  According to a study published by Qualtircs.com, more than 90 percent of online shoppers read a product review before they make a purchase.

Web accessibility guidelines enable web creators to engage users who have disabilities. These standards are essential because of the way some disabilities impact the user experience.

Team collaboration is crucial to the success of your business. It helps to build trust between employees, making it easy for them to communicate, and share ideas, experiences, and resources. Successful team collaboration leads to improvements in employee engagement, performance, and productivity.Team collaboration is crucial to the success of your business. It helps to build trust between employees, making it easy for them to communicate, and share ideas, experiences, and resources. Successful team collaboration leads to improvements in employee engagement, performance, and productivity.